Catch Seoul Fashion Week on a Digital Runway Near You

Have you ever coveted South Korea’s cutting-edge clothing? Now’s your chance to get a peek at the future of fashion.

Seoul Fashion Week’s all-digital 2022 Spring/Summer show kicks off today, Oct. 7, and features notable South Korean designers presenting their collections via a series of 37 pre-made films. Each presentation showcases a different Seoul landmark, like the Dongdaemun Design Plaza and the National Folk Museum of Korea. Participating brands include PARTsPARTs, BMUET(TE) and the nation’s first vegan clothier, Vegan Tiger, which will wrap up the festivities with a final film released on Oct. 15.

As South Korea still has strict COVID-19 travel restrictions in place, this virtual event invites viewers all over the globe to tour Seoul and its style from afar. “The collection of representative designers will be presented to the world at the same time, set on the stage of 600 years of cultural heritage that embraces Seoul’s history, current dynamism and future potential,” a Seoul Metropolitan Government spokesperson said.

Audiences can also catch performances from rapper DPR Live, genre-bending artist Lee Hee-moon and singer-songwriter Heize. EXO singer Kai will act as the program’s Global Ambassador. Join the fun by visiting the Seoul Fashion Week website and YouTube channel, as well as TikTok and South Korean streaming services Naver TV and VLIVE.