When it comes to skin care, Japanese women know a thing or two. For centuries, they’ve epitomized radiant, porcelain skin and developed a holistic approach to skin perfection known as “Bihada,” based on the Japanese belief that beautiful skin comes not just from skin care but what a woman eats and how she treats her body. Building on that philosophy, Japanese research-based wellness company Sunstar introduces an integrated skin care line 18 years in the making: Equitance.
Combining Japanese simplicity with botanicals, an advanced delivery system and daily supplements, Equitance is formulated to give women more radiant skin from the inside out. Sunstar scientists found that Linoleic acid, a naturally occurring fatty acid, had a measurable effect on diminishing the appearance of dark spots and discoloration, resulting in a more even tone and texture. Linoleic acid released over time through a unique microcapsule delivery system results in a patented combination that is clinically proven for its brightening efficacy. Botanicals like cherry blossom leaf extract and shell ginger extract are added to effectively hydrate the skin.
According to Dr. Annie Chiu, board-certified dermatologist and owner of The Derm Institute, “Equitance provides an effective but non-irritating formula to brighten complexion using Linoleic acid, which is proven to reduce the appearance of discolorations and promotes exfoliation of stored melanin that forms dark spots. It also doesn’t include any retinols or hydroquinone, making this a great option for sensitive skin.
“Equitance also offers an entire skin care routine focusing on brightening your complexion, including sunscreen,” Chiu continues. “When you combine a sunscreen with any brightening product, it offers the most effective regimen to address pigmentation. The ingredients found within this formula are also moisturizing and keep skin feeling soft.”
In addition to topical treatments, Equitance offers a dietary supplement with an exclusive blend of herbs, vitamin C and powerful hesperidin, an anti-oxidant with skin soothing properties. “I love that the Equitance line comes from a belief of not only focusing on the high quality skin care products that you put on your face, but that radiant skin also comes from how you take care of yourself with diet, supplements, exercise and meditation,” says Mitzi Dulan, RD, CSSD, an award-winning registered dietitian also known as “America’s Nutrition Expert.”
Need proof? Just look at the radiant skin of Equitance beauty vlogger ambassador and former beauty pageant makeup artist RAEviewer. Here, she gives us the scoop.
Q. How did you first get into skin care?
RAEviewer: I first started with Clinique sunscreen around age 13. In retrospect, I wish I had been more diligent about wearing it daily, but many sunscreens were rather greasy back then. At age 15, my skin-conscious grandmother encouraged me to use high-end skin care and presented me with a Shiseido Pureness kit (cleanser, toner, moisturizer) to help combat my oily T-zone.
Q. What is your skin care regimen?
RAEviewer: In the mornings, I currently use the Equitance Brightening Foaming Cleanser and follow up with the Brightening Toning Lotion. If I have time, I will use the Brightening Serum + Spot Corrector on my trouble spots and then apply the Equitance Hydrating Brightening Cream all over the face. If I’m short on time, I use the Cream alone. Most importantly, I never leave the house without applying a sunscreen that has both UVA and UVB protection.
Q. What are your main skin care concerns?
RAEviewer: I never struggled with acne as a teenager, but I had an unfortunate bout of serious cystic acne from waxing peach fuzz last year. Though I no longer suffer from active breakouts, I am currently working on healing the scarring and textural imperfections, which makes brightening and exfoliating my primary skin care concerns.
Q. How do you address these skin care concerns?
RAEviewer: I use quality skin care for best results. I also try to squeeze in a facial with extractions or a peel with a trusted professional every couple months to keep my skin free of congestion. Both treatments unfortunately require a week of down time, which is nearly impossible for me to accommodate nowadays, so I rely on my daily skin care products and sunscreen to achieve healthy skin.
Q. How do you incorporate Equitance into your skin care regimen?
RAEviewer: I like to incorporate Equitance into my morning routine. The brightening products have lovely, lightweight textures, so the skin care works well under makeup. I also like to travel with my Equitance favorites because the products are packaged in pretty plastic and do not weigh down my overnight bag or carry-on.
Q. What is your can’t-live-without Equitance product and why?
RAEviewer: My favorite Equitance product thus far has been the Brightening Serum + Spot Corrector. I love how easily it absorbs into the skin, and I will occasionally apply it all over (and not just on targeted areas) before the Cream if my skin is feeling lackluster and/or dry!
THE EQUITANCE SKIN CARE COLLECTION OFFERS SIX PRODUCTS INCLUDING:
-Brightening Foaming Cleanser, $30: A luxurious cleanser to wash away makeup and environ- mental pollution residue.
–Brightening Toning Lotion, $50: A watery lotion to prep the skin and improve the efficacy of the Serum and Cream.
–Brightening Serum + Spot Corrector, $125: The star of the line, this serum is clinically proven to improve the appearance of dark spots and uneven skin tone.
–Hydrating Brightening Cream, $70: An ultra-light yet luxuriously rich cream that also features the patented blend of brightening ingredients with sustained delivery system.
–Sunscreen Broad Spectrum SPF 36, $30: Mandatory for any skin care regimen, the fast-drying formula is also an effective primer for makeup.
–Skin Radiance Dietary Supplement, $50, 180 tablets: Calibrated to work with the balanced botanicals and proven technology of the brightening topical formulas, the supplement features a proprietary blend of ingredients designed to support radiance from within.
Get your brightening beauty on at Equitance-us.com.
This story was originally published in our Fall 2014 issue. Get your copy here.
[wp_ad_camp_2]
