Just last week we brought you the exciting news that Irene Kim was chosen to be featured in renowned designer Stella McCartney’s “One City, One Girl” series. But it appears the Korean model and television personality is no where near done making waves in the fashion and beauty industry. It was just announced that Irene Kim was named Estee Lauder’s new Global Beauty Contributor.
Kim, who studied at the New York’s Fashion Institute of Technology before moving to Korea, has quickly become a social media icon with over half a million followers on Instagram. Kim was also dubbed by Women’s Wear Daily (WWD) as fashion’s “It girl” and hosts popular South Korean fashion and beauty television programs such as K-Style and Style Live. And let’s not forget her addictive YouTube channel which provides everything from tips to surviving fashion week to tips on sensitive skincare. (“Skin is incredibly important to me because I’ve always had sensitive skin,” Kim admits. “So I’m always on the hunt for any soothing remedy.”)
Her massive influence in the fashion and beauty industry will only grow even more with her plans for Estee Lauder. Kim’s ideas to create content with the company include instructional how-to videos, predictions on the next big Korean beauty trend and product development consulting.
“I want to show people that beauty is for everyone, and it’s all about experimenting,” Kim told Vogue. “I’m so excited just to play.”
“Beauty is confidence and how you carry yourself,” Kim told Estee Lauder . “It’s really about finding something you love and making it your own. The first time I became aware of it was when I decided to cut my own bangs with a pair of scissors when I was four!”
Kim has already graced the pages of Elle, Harper’s Bazaar, Marie Claire and Glamour. She has walked for several designers including Gwen Stefani’s L.A.M.B. and Rachel Comey. Needless to say, it’s an exciting time to follow the career of such an inspirational woman.
Feature image courtesy of Estee Lauder.
