Kim So Eun Becomes Wella’s First Official Asian Model

by REERA YOO | @reeraboo

South Korean actress Kim So Eun has been chosen as the first official Asian model for salon professional hair brand Wella, reports the Korea Herald.

Wella announced on Tuesday that Kim will be representing the brand across Asia, excluding China and Japan, throughout 2015. The German hair care and styling company also revealed concept images of Kim for their promotional campaign.

In the photos unveiled on Feb. 17, the 25-year-old appears ethereal in white dresses as she showcases the latest color “Secret Veil” from the company’s new hair dye line, Koleston Perfect.


“I’m very happy to become the muse of Wella, which is one of the most famous salon professional brands in the world,” said Kim, according to M Wave. “I’m so excited to be promoting not only in Korea but around Asia and I will work harder.”

Kim currently stars in MBC’s weekly reality show We Got Married. She first rose to fame after her supporting role in the hit drama Boys Over Flower.


Photos courtesy of Wella