Normcore has to be one of the most confusing trends I’ve ever encountered. For those who aren’t too familiar, the “normcore” trend was birthed in late 2014 as unisex fashion with pieces that are unpretentious in an attempt to look “normal.” Such pieces include over-sized dad pants, plain tees and Birkenstocks paired with tube socks. To me, it all sounds like an early 90’s throwback. But i-D best explains the confusion by pointing out, “the purposeful nonchalance regarding appearance made its way into fashion, and suddenly the unplanned became planned.”
Somewhere in the mix, this paradoxical trend inspired a new makeup look also called “Normcore.” Some Korean makeup artists drew inspiration from the Paris Fashion Week F/W 14, noticing that the models were sent down the catwalk with minimum makeup except for some color around the eyes. More recently, Marc Jacobs reinforced this trend even further in his S/S 15 collection. According to i-D, Marc Jacobs models “weren’t wearing any make-up. Not just that “no-make-up make-up” style. Really, no make-up.”
With Spring right around the corner, I’m excited to try out this trend even if the name is super misleading. Coming from 2014, where it was all about the graphic brows and the Kim K contouring, I’m ready to stop covering up and start shedding the extra layers of makeup. It’ll be refreshing and most importantly, it’ll give my skin some time to breathe.
Normcore makeup is all about being soft and lightweight, but impactful. No heavy foundation, only key coverage, no heavy contouring and no sharp eyeliner. When it comes to the eyes, you want to showcase deep eye sockets and your brow bone. So for eyeshadows, be sure to stay with warm matte colors like gold and orange hues. For more on application, you can watch a couple tutorials below.
Although this video does not have subtitles, you can still get an understanding of normcore make up by watching this video. Feel free to skip ahead to 2:18 for the tutorial:
Here’s a bolder variation of the look:
All photos courtesy of Jung Saem Mool.
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