Masala: Meet the Artist Behind Instagram’s Lunar New Year Stickers, Naomi Otsu

If you were on Instagram this past weekend celebrating Lunar New Year, you’ve probably seen the ox stickers featured on your friends’ Instagram stories. 

Behind the festive design is Naomi Otsu, a New York-based graphic designer and illustrator whose work has been featured in New York Magazine and Complex Magazine. The artist was approached by Instagram to be a part of their Lunar New Year celebration. “Honestly, I was surprised because I didn’t realize I was on their radar,” Otsu confessed. 

Instagram gave Otsu a platform not only to showcase her work to a global audience, but also to express her Asian American heritage. Being a part of the social media platform’s Lunar New Year project has allowed Otsu to celebrate her culture with the world and made her feel seen as an Asian American.

Check out the full interview above!