COURTESY: TACO BELL
The pop star’s favorite Taco Bell drink is getting a very Olivia-approved makeover.
Olivia Rodrigo girlies, this one is for you. 💗
If you have ever paired an Olivia Rodrigo playlist with a Taco Bell run, your two worlds are officially colliding. Olivia is teaming up with Taco Bell to give her beloved MOUNTAIN DEW® Baja Blast® a very pink makeover: introducing You Seem Pretty Pink for a Baja Blast®, the first-ever pink twist on the iconic drink.
Inspired by Olivia’s current musical era, the new drink combines Baja Blast’s signature tropical lime flavor with refreshing pink lemonade notes. And yes, even the name is part of the fun, taking inspiration from Olivia’s new album, You Seem Pretty Sad for a Girl So In Love.
Basically, Baja Blast went through its pink-girl transformation.
From Baja Blast Fan to Baja Blast Icon
This collaboration actually makes perfect sense. Olivia has been a longtime Taco Bell and Baja Blast fan, so getting her own version of the drink feels like the ultimate fan-to-collaborator moment.
“I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,” Olivia says in the announcement. “I’m so excited for everyone to try it.”
And honestly, we get it.
The drink isn’t just getting a new flavor. Taco Bell is bringing Olivia’s aesthetic into the entire collaboration, from the custom Pretty Pink packaging to limited-edition merchandise and experiences inspired by her latest era.
It’s giving album release, but make it Taco Bell.
A Whole Pretty Pink World
Because apparently a pink Baja Blast wasn’t enough.
To celebrate the launch, Taco Bell is creating Olivia-inspired experiences at its Live Más Cafés in California, Las Vegas, Dallas, and Houston. Fans can get the new drink, score exclusive stickers, and step into themed spaces inspired by Olivia’s world.
The Irvine Live Más Café even got its own Olivia takeover, complete with her music playing in the café, photo moments, and personalized tote bags for fans who purchased the drink during the special August 28 event.
So yes, your Taco Bell order can now come with a photo-op moment. We love a beverage with activities.
Olivia’s Daisy Chain Fields Era
The Pretty Pink takeover is also making its way to Daisy Chain Fields, Olivia Rodrigo’s inaugural festival.
On August 29, Taco Bell brought an immersive experience to the festival where fans could try the new drink, take photos, interact with Olivia-inspired moments, and shop limited-edition merchandise.
And honestly, the combination of a music festival, your favorite artist, and a pink Baja Blast feels almost suspiciously perfect.
The aesthetic is aesthetic-ing.
And Girlies, There’s a Freeze
Starting September 24, the Pretty Pink Baja Blast officially goes nationwide at participating Taco Bell restaurants for a limited time.
But if you prefer your drinks with a little more ice queen energy, Live Más Cafés are also getting a You Seem Pretty Pink for a Baja Blast Freeze.
The regular Pretty Pink Baja Blast starts at $2.99 for a small, $3.19 for a medium, and $3.39 for a large, while the Freeze starts at $3.89. Prices and availability may vary by location.
So, if you’re planning a girls’ night, a road trip, a concert pregame, or simply a “I need to leave my house and romanticize my life” afternoon, you now have your drink.
Pack Your Picnic Blanket
And because Taco Bell apparently wants us to fully commit to the fantasy, there’s also a Pretty Pink Picnic Kit coming September 29.
Taco Bell Rewards members will have the chance to enter for one of the limited-edition kits, which include a Pretty Pink Baja Blast blanket and picnic basket.
Translation: grab your besties, put Olivia on the speaker, pack the snacks, and make the picnic unnecessarily cute.
As it should be.
The Pink Era Goes Beyond the U.S.
The Pretty Pink Baja Blast isn’t staying in the States, either.
Following its U.S. launch, the drink will arrive at participating Taco Bell locations across Canada on October 1, giving even more fans the chance to try Olivia’s pink lemonade-inspired take on Baja Blast.
So whether you’re a lifelong Baja Blast loyalist or simply cannot resist anything pink, Olivia Rodrigo has officially given us another reason to make a Taco Bell run.
You Seem Pretty Pink for a Baja Blast hits Taco Bell restaurants nationwide on September 24 for a limited time.
And honestly?
Baja Blast has never looked so good in pink. 💕
