Personal Beauty: Elizabeth Le Pek & Lash Royalty

Lash Royalty’s Elizabeth Le Pek shares her beauty routine.

ISSUE: Winter 2010

DEPT: Beauty

STORY: Anna M. Park

As a former talent agency owner, Elizabeth Le Pek, 29, has had plenty of experience with stunning models and major corporate clients. So when the Vietnamese American decided to start her own company, it seemed natural for her to enter the beauty market. She knew that false eyelashes were just as important as the right shade of lipstick, but all the quality lashes she encountered were priced well over $20 a pair. So she started Lash Royalty, an affordable line of false eyelashes supported by years of research.

Daily beauty routine: I keep my skin hydrated by drinking lots of water, and face moisturized with SPF 30. I truly believe that you should give your skin a break from makeup as much as possible. When I am not wearing makeup, I often receive compliments on how my face looks dewy and smooth.
Beauty must-have: I cannot live without my false lashes! They’re a quick and non-invasive way to give my eyes the attention they deserve! And I absolutely love Shu Uemura’s beauty cleansing oil – it is one of the best makeup removers.

Best feature: My smile. I read somewhere that if you smile constantly, it actually makes you more attractive to others. Besides, we have enough grumpy people in L.A., so why not smile and stand out. Beauty advice for Asian women: I always recommend highlighting your eyes with a pair of high quality false eyelashes. This re- ally opens up the eyes and creates an elongated effect to the natural shape.

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