Emerging artist Prateek Kuhad released a must-see music video for his second single “Oh Love.” If you enjoy crooning-indie vibes reminiscent of Mumford and Sons, Ben Howard, or Nick Drake, you’ll absolutely love this.
Kuhad grew up in the city of Jaipur in India, but by 2008, he found himself at NYU majoring in mathematics and economics. In New York, he started gaining access to the ocean of music and expression that had before been unimaginable, citing Elliot Smith as an artist phase he went through in expanding his taste.
His album, set to release January 21, is called In Tokens & Charms and is filled with love songs and a warm, light-hearted medley of a new artist.
Accompanying this album is this music video for the single.
The mission of the video was to complement the song, rather than enhance or take away from it. In that sense, it fuses the lyrics and the audio experience with a visual one. In the simplicity of the goal, the video (produced by Jamun, New Delhi filmmakers) used few resources and took only one day to shoot.
The video starts with Kuhad and drummer Nikhil Vasudevan in an old-school Dilli black and yellow cab, leading to a trail with fairy lights and firecrackers. This dreamy landscape eventually brings us to Kuhad and Vasudevan performing for friends. It’s a song and music video that can elicit college nostalgia with a spot of giddiness.
“I really enjoy writing in both languages. All my songwriting is very instinctive, so sometimes the words come through in English, and sometimes in Hindi – it just depends on what I’m feeling at the time. We’ve all grown up speaking and thinking, watching films and listening to music in both languages – it’s who we are,” Kuhad tells ARTINFO.
The album is available for pre-order on iTunes, and Kuhad has a website and Facebook page for further information (and a SoundCloud to explore on one of those lazy afternoons).
