Facebook Depresses Japan, Loses Popularity

Here at Audrey, we’ve known the dangers of facebook and social media for quite some time now. In our Fall 2013 issue, we pointed out that a 2013 study conducted by two German universities showed one in three people felt worse and more dissatisfied with their lives after visiting Facebook.

Users felt envy, loneliness and isolation, with the most common cause of Facebook frustration stemming from others’ vacation photos. The second most common cause of envy was social interaction – feeling a “lack of attention” from having fewer birthday greetings, comments and “likes” compared to friends.

 

And it wasn’t just college students. The study found people in their mid-30s were most likely to envy family happiness, while women were more likely to envy physical attractiveness. After all, what is Facebook but an online brag book for all to see? A 20-something colleague recently summed it up when asked why she posted so much food porn on Facebook: “To make people jealous.”

 

The term “facebook depression” began in 2011 after the study Cyberpsychology, Behavior and Social Networking was published by sociologists Hui-Tzu Grace Chou and Nicholas Edge. The study showed that those who spent less time on facebook seemed to live happier lives.

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Of course, the repercussions of facebook depression is not simply confined to the US. In particular, Japan seems to have finally become overwhelmed by facebook depression.

In 2008, facebook launched in Japan and seemed to head towards instant success. At the end of 2012, the Japanese facebook site had over 17 million users. However, five months later, the amount of users became 13 million.

So what could be the cause of this very sudden and large drop? According to RocketNews24, Japanese Psychologist Kouji Yamada claims Japanese facebook users are “developing an inferiority complex about their lonely, boring and unsatisfying lives.”

Apparently, we’re not just too sensitive over here. The facebook depression syndrome may actually be a global issue.

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