Only a few months after SM Entertainment announced the opening of its SMTOWN Museum in Los Angeles, YG Entertainment has released news of its own outpost in California.
The South Korean entertainment company announced its plans today to open “YG Land” in Orange County’s Buena Park with partner M+D Properties.
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Breaking into the American music scene has always been a difficult goal for Korean artists, but YG Land will give the company a tangible foothold in North America. Unlike SM’s venue, which is more focused on providing the Hallyu experience for visitors, YG Land will also be focused on promoting YG artists, including Big Bang, 2NE1 and PSY, as well as providing a launchpad for further U.S. activities.
The building will reportedly house a recording studio, practice room and even a theater for their artists to work on projects and it is expected to open sometime in 2015.
YG Land will be located in an outdoor mall called The Source at Beach, set to open later this year. Conveniently located in Buena Park, YG Land will be just up the freeway from Disneyland and less than an hour by car from Los Angeles, discounting traffic, of course.
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