In celebration of Asian Pacific American Heritage Month (APAHM), Netflix has launched a campaign to spotlight their roster of amazing Asian American Pacific Islander talent and creators in a bold and unapologetic way—by spotlighting Asian creativity and the breadth of AAPI storytelling on screen.
The campaign enlists AAPI heavyweights Daniel Dae Kim, Ashley Park, Ramona Young, Lana Condor, Justin H. Min, Ronny Chieng, Tan France, Jimmy O. Yang, Leah Lewis, Jessie Mei Li, Jo Koy, Punam Patel, Ken Jeong, Margaret Cho, Naomi Osaka and more to relay a powerful message to the world: that Asians and Asian Americans are not monolithic and are not to be ignored.
With the sheer diversity of the AAPI identity, it is important to acknowledge all of the things that make it unique. As Netflix believes in telling real and complex stories—stories born from a multitude of cultures and perspectives—they hope to open the door to more stories by, for and about the AAPI community by celebrating the diverse and dynamic talent and creators who bring AAPI characters and stories to the forefront.
Netflix wants to defy how entertainment has portrayed the AAPI community as one-note and stereotypical with the help of AAPI superstars and breakout darlings in order to make the community feel seen, heard and valued on and off the screen. By highlighting the authentic representations of AAPI stories that are available to watch on Netflix, they hope to create more empathy in the world and showcase all of the amazing things that Asians and Asian Americans can be and do.
Join Netflix in celebrating APAHM this month by using the hashtag #NetflixAAPIStories and check out their campaign video at the top of the page.