Chanel to Stage Its First Seoul Fashion Show

by REERA YOO | @reeraboo

French luxury brand Chanel has announced that it will be debuting its cruise collection in Seoul on May 4. This will be Chanel’s very first fashion show in South Korea, reports Donga Ilbo.

Bruno Pavlovsky, the president of Chanel fashion, told WWD that show will be held at the Dongdaemun Design Plaza (DDP), or DDP, a neo-futuristic exhibition hall designed by Zaha Hadid and Samoo. Chanel is no stranger to the DDP as it held its Culture Chanel exhibition “The Sense of Places” at the venue last fall.

As for why the brand chose Seoul as the stage for its May collection, Chanel said the city was a “place where old tradition and state-of-the-art technologies coexist in perfect harmony.”

Seoul is one of three cities Chanel will host its fashion shows. On March 31, the brand will reprise its Paris-Salzburg show in New York before heading to Korea. On Dec. 1, the brand’s creative director Karl Lagerfeld will debut his next Métiers d’arts collection in Rome.


Photo courtesy of Luxuo