Dia Frampton Releases New Music Video For ‘Crave’

Korean American singer-songwriter Dia Frampton’s newly released music video for “Crave” is bright, colorful and completely refreshing — and captures Frampton’s approach to music today.

As a music industry veteran of 10-plus years, she wants to “reintroduce [herself] as an artist,” as she wrote in her telling essay on Cuepoint back in August.

In her new video “Crave,” which just dropped this Tuesday, Frampton celebrates love and the initial spark of attraction between two young men. Directed by queer Korean American filmmaker Andrew Ahn, the video is the second of two videos he made from Frampton’s latest album “Bruises,” released this past March.

Frampton said she completely fangirled over Ahn, who won the John Cassavetes Award at the 2017 Independent Spirit Awards for his first feature film “Spa Night.” “I couldn’t stop crying at the end of ‘Spa Night,’” she told the Huffington Post. “It was just a really beautiful movie that had some impact on me, and I knew that I wanted to work with Andrew if I could be so lucky.”

The season one runner-up of “The Voice” and the younger half of the Meg & Dia duo said “Crave” is a song simply about craving someone.

“One time, when I was visiting New York City, I met this man in a bar and we just clicked … We had our first (and last kiss) there, sang some songs and talked till about 7 a.m., and then I left the city, back to L.A. and we texted for a while until it fizzled out. But it was still a special moment … a crazy connection that is like a little secret I can keep. Well, now it’s not, but sometimes you meet people only for a few moments and you can share so many things and it feels real. It feels honest.”

The new video, which takes place in a karaoke bar, explores “young gay love in an uncomplicated, joyful way,” according to Ahn.

Frampton, who is turning 30 later this year, has openly expressed her fears about growing older, while living with a roommate and working day jobs in Los Angeles. As an actress and storyteller, she explained that “Bruises” — which arrived more than five years since her debut album “Red” in 2011 — is an album about keeping on.

“I’m always working, I’m always writing. I never stopped,” Frampton said. “I never went away. Publicly, it might feel like that but … I’m always writing and making music and playing shows. I love it. I really do.”

Watch the video for “Crave” and get ready to sing-along below: