We are well into summer and as things start to heat up, many are heading towards the beach to cool off. For those of you who enjoy catching a wave in style, there is a unique surf shop that you should check out!
Chinese American fashion It-girl, May Kwok, is channeling one of her favorite hobbies, surfing, into a pop-up beach shop in Rockaway Beach, New York called The Notion. The retail experience combines fashion, art, fitness, surf and lifestyle into a sporty, chic aesthetic for a one stop shop.
An “active fashion girl” herself, Kwok personally selected the merchandise, including Cynthia Rowley wetsuits, Prism swimsuits, A Peace Treaty accessories and other up-and-coming designer goods.
Named one of StyleCaster’s “50 Most Stylish New Yorkers,” Kwok not only turns heads with her fierce sense of style but turntables as well. A globally coveted DJ for New York and Paris fashion week’s top VIP events and parties, Kwok has established herself as a “downtown fixture among the city’s premiere creative community of fashion leaders, artists and musicians.” The New York native has been profiled by Vanity Fair, Vogue, WSJ., Elle and Harper’s Bazaar for her effortlessly cool style, dance-worthy house and hip hop mixes, and event planning for big-name brands.
So if you’re on the East Coast, be sure to stop by The Notion on B96th Street in the Rockaways. It is currently open Thursdays through Sundays during the summer and will be open until Labor Day weekend. Also feel free to get your summer beach vibes on with an exclusive mix created by Kwok.
May Kwok x The Cut Mix 2015 by May Kwok on Mixcloud
