It seems singing competitions reign supreme for TV-watching Asian American women.
That’s according to Nielsen, which just released a report on the fast-growing — and digitally influential — buying power of the group, based on surveying more than 203,000 respondents, which included an analysis of what they’re watching on broadcast and cable TV.
Take a look at top primetime broadcast shows among AA women aged 18 and up, from August 2017 to January 2017:
1. America’s Got Talent
Rating: 4.73
Total viewers: 344,000
2. The Big Bang Theory
Rating: 4.44
Total viewers: 323,000
3. America’s Got Talent
Rating: 4.37
Total viewers: 318,000
4. This Is Us
Rating: 4.34
Total viewers: 318,000
5. The Voice
Rating: 4.33
Total viewers: 314,000
Cable TV numbers in the same time frame were dominated by presidential election coverage (“Election Night In America,” “Debate Night In America” and the presidential inauguration ranked second, third and sixth, respectively, on this list between August 2016 and January 2017.)
Let’s take a look at creative and reality programming Asian American women were watching on cable:
1. Walking Dead
Rating: 4.68
Total viewers: 340,000
4. American Horror Story
Rating: 1.66
Total viewers: 121,000
5. Fear The Walking Dead
Rating: 1.57
Total viewers: 114,000
7. Talking Dead
Rating: 1.50
Total viewers: 109,000
8. Real Housewives Beverly Hills
Rating: 1.47
Total viewers: 107,000
Do these lists reflect what you’re watching on TV?
