LINSANITY : Not Even A Multimillion Dollar NBA Contract Or A Feature Film Can Change Jeremy Lin

Story by Ada Tseng.

In 2012, basketball star Jeremy Lin lived the ultimate underdog story. As the then-23-year-old rose from obscurity – one minute, he was worried his short-lived NBA career was over, the next minute, he was on the cover of Sports Illustrated with the headline “Against All Odds” – Lin became more than an international sports hero. He embodied the hardworking Asian American icon that had been discriminated against and underestimated his entire life and was finally getting his opportunity to show the world what he could really do.

While his February 2012 streak caught everyone (including Lin himself) off guard, no one could have been more excited than the film team led by director Evan Jackson Leong, who happened to be shooting a documentary about Lin at the time. Leong had started production on the film back when Lin was a senior at Harvard university. Lin remembers, “I figured, worst case, we’d have someone compile all this footage and make a cool story, and maybe I’ll be able to show it to my kids and my grandkids one day.”

As January 2012 rolled around, Leong was ready to wrap up Lin’s story, but the only thing he was missing was a good ending. Lin not only gave them their ending, he elevated the stakes of the film more than any of them could ever imagine. What was envisioned as a low-key series of webisodes about one of the few Asian Americans in the NBA suddenly included footage of sports journalists bombarding Kobe Bryant with questions about Lin, David Letterman donning a Jeremy Lin jersey on the Late Show, and even President Obama claiming he knew about Lin way back when he was playing at Harvard. Narrated by actor Daniel Dae Kim, Linsanity: The Jeremy Lin Story screened at the Sundance Festival, had a theatrical release in October, and will be out on DVD January 4.

After the whirlwind that was Linsanity whisked Lin from the New York Knicks to the Houston Rockets in July 2012, the attention started to die down. A year later, the 25-year-old has, for the most part, remained out of the headlines, but in Taiwan, the homeland of Lin’s parents, the obsession continues. Giant Linsanity billboards can be seen all over Taipei, and as Linsanity producer Bryan Yang says in a new NBA video about Jeremy Lin fandom in Taiwan: “Linsanity as a phenomenon has not subsided. It’s as if it were February 2012 still. … It’s the Beatles, except modern-day in Taiwan.”

Each summer, Lin travels to Taiwan to teach at a youth basketball camp, as well as to share his testimony of the past year. At 2013’s “Dream Big, Be Yourself” youth conference in Taipei, he confessed that he temporarily lost control of his identity with the unexpected onslaught of fame.

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“I talked a lot about the pressures of Linsanity and being caught up in who everyone else wanted me to be,” says Lin. “I addressed three main issues that draw people away from God – money, worldly success and human approval – and how I started to put my identity in basketball. I started to be consumed by the whole Linsanity thing.”

On what helps him keep his head on straight, he says, “I think it’s just constant reminders, going back to the Gospel message and understanding that it doesn’t matter how well I play or what I do on the court; at the end of the day, I’m still a sinner before God, and that’s all that really matters. I need His grace, His love, His forgiveness, and it’s about being diligent, spending time with God every single day and having that support network to keep you accountable.”

But that doesn’t mean Lin doesn’t have time to have fun. On his down time, he and his family and friends collaborate on comedy videos on his YouTube channel, which boasts videos with up to 4.7 million views and have featured everyone from popular YouTube stars KevJumba and Ryan Higa to basketball colleagues Steve Nash and James Harden.

“People can take three minutes and watch a funny video, and it’ll help them laugh and relax, but hopefully every video has a specific message behind it, too,” says Lin. For example, one of his latest videos, “You’ve Changed, Bro,” which spoofs the idea that Lin has let fame go to his head, ends with a passage from Romans 12:2a: “Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think.”

And on being considered a new Asian American sex symbol? The 6- foot-2-inch athlete, who has been quoted saying that his perfect girl would be “a faithful Christian” and have “a desire to serve other people [and] help with the underprivileged,” remains modest.

“I appreciate that people see me in that way, but it’s kind of something that I brush to the side,” he says. “I don’t think that’s ever been one of my goals or one of my focuses, but I’m still thankful that they see me in whatever light that they see me in.”

This story was originally published in our Winter 2013-14 issue. Get your copy here