by REERA YOO | @reeraboo
editor@charactermedia.com
If you think you love McDonalds, just wait until you see what these South Koreans do to show their love for Big Macs.
Since 2012, McDonald’s Korea has annually held a Big Mac Song Competition, where thousands of South Koreans submit YouTube videos of themselves performing the “Big Mac Song” for a chance to be featured in a TV commercial.
Yes, there is a “Big Mac Song,” and it is so popular in South Korea that some Koreans could probably belt it out better than the national anthem. The song originated in the United States back in 1974, and it went something like this:
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame bun!”
It’s pretty catchy, right? The jingle was localized in different languages, so customers from all over the world could sing what ingredients make up McDonald’s signature burger.
In 2012, McDonald’s Korea held its first-ever Big Mac Song Competition in hopes of increasing brand awareness. The campaign was a phenomenal success, with a total of 13,000 video submissions. The following year, the fast food chain received about 40,000 entries. Here’s one of the winning entries from last year:
https://www.youtube.com/watch?v=t_dDxqwC2oo
The Big Mac Song Competition recently kicked off its third season, and thousands of Korean fans of all ages have submitted creative renditions of the popular jingle. Some are cinematic and injected with a bit of storytelling. Some showcase incredible vocal or dance talents, while others are beyond bizarre.
Below are some of our favorite entries. You can watch all of this year’s entries on the official Big Mac Song Competition website.
Bikini-clad, synchronized male dancers. That’s all we have to say.
https://www.youtube.com/watch?v=QV8lwUVfv78
You got served–a “Big Mac Song,” that is.
https://www.youtube.com/watch?v=TlgFGdgB_1g
This song also doubles as a good tourism commercial for Seoul.
https://www.youtube.com/watch?v=_zUncGA7BCU
Really smooth rendition of the “Big Mac Song.” Maybe after this contest, these guys should compete in the next season of K-pop Star.
These beauties keep Big Mac traditional and classy.
https://www.youtube.com/watch?v=VTAY6MomCj4
Warning: Do not watch if you’re afraid of killer clowns!
https://www.youtube.com/watch?v=Wmlq32NiF5E
Adorable kids dressed in matching outfits? Give them the prize already!
https://www.youtube.com/watch?v=pOS6jLih_bY
Would you compete in the Big Mac Song Competition? If so, what kind of video would you make? Let us know in the comments below.
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H/T to Rocket News 24
