Digital Fashion Week? Yes, you read it correctly. In a movement to adjust to the quick paced digital age and the social media platforms that make this world more connected than ever before, DFW Creative of Singapore, in collaboration with the British Council, launched Digital Fashion Week which brings together local designers of Singapore and Bangkok and notable icons within the industry such as Guo Pei, Naomi Campbell and Patricia Field.
Since its establishment in 2012, DFW Creative has allowed viewers all over the world to view presented collections, press releases and behind-the-scenes interviews online without the need to hold an exclusive event ticket. Though there are options to visit the shows in Asia, those of us that aren’t able to travel so readily can now easily watch all the runway excitement from home.
Featuring international, mainstream guest designers combines a bit of the world stage with the ever-growing local fashion community. This year’s theme is “European Exchange” with showcases from Cristiano Burani and Fyodor Golan, along with a list of celebrity attendees to help promote the growing media outlet. As times continue to change at rapid speeds, DFW Creative has found a way to bring Asian designers to the forefront using the world wide web as their catalyst.
Though their presentations for spring and summer 2015 have just ended, they can easily be viewed here. Check out the video gallery for the entire event’s coverage as well as an easily navigable image gallery. Below are a few of their featured designers and imagery from the shows.
Taking a philanthropic approach to fashion, DFW Creative worked closely with their featured designers to create a tee campaign which works to raise awareness for AIDS and the organization Action for AIDS Singapore.
The designs are to be sold online here with proceeds going to Action for AIDS Singapore.
Here are some behind-the-scene images for Digital Fashion Week Singapore’s Fashion Fights AIDS, along with a quick peek at the tees to be offered for sale:
All Images Courtesy Of DigitalFashionWeek.com
Feature Image: Carmen Dell’Orefice Closing For Max.Tan Courtesy Of Digital Fashion Week And Viilevent Photography
