Another year, another successful video contest. A big thank you to everyone who entered and voted for the Soju Wanna Make A Video? contest!
The premise was simple: Make a commercial endorsing Hite beer or Jinro soju in a video that was no longer than 60 seconds. After receiving numerous submissions and narrowing it down to the top 10, a voting round ensued to choose the top three.
On Dec. 3, Hite/Jinro announced the winner at the 2011 KoreAm Unforgettable gala, and the top prize of $1,000 plus a private party sponsored with Hite and Jinro products went to the “Jinro/Hite Bomb” video submitted by Edward Park. The other finalists included “Hite ‘Lightweight’ Beer Ad” submitted by Billy Moon and “Soju Magic” submitted by David Elkin. Check out their videos below. All 10 finalist videos can be seen on Hite/Jinro’s Facebook page, under the ‘Videos’ tab.
We’ve had some very memorable videos in the past, including Andrew Oh’s “GOCHU (고추) – Korean Drama Spoof” from the Korean drama contest in 2009 and Myron Kim’s “One Love MV – 1TYM” for K-Pop contest in 2010. We can’t wait to see what videos come in for next year!
Thanks again to everyone who participated!
Winner: Jinro/Hite Bomb
Finalist: Soju Magic
Finalist: Hite ‘Lightweight’ Beer Ad