For years, Sanrio has catered to the female audience. That’s not to say that their products couldn’t be used by and loved by men, but it’s definitely harder to find a Hello Kitty shirt in men’s sizes. Well, Sanrio is looking to change that.
In honor of Hello Kitty’s 40th anniversary, Sanrio launched the Hello Kitty Men Project to encourage men to love their mascot without shame and without stereotypes. The project launched a six-day “Hello Kitty Men” exhibition, which started on September 10th. The exhibit will feature a new shirt line designed by Nendo and graphic designers Mina Tabei and Atsushi Ishiguro. Most exciting of all, the event may have a visit from YÅ«ko Shimizu, the original designer of Hello Kitty.
Here’s the translation, courtesy of Dramafever:
Thanks for waiting, boys.
And hello to all boys!
I’m Kitty. Up until now, I’ve been loved by a lot of girls.
But it’s always been on my mind.
Not only girls, I want boys to be around me too.
So I’m just going to do it.
Hello Kitty Men Project, a Kitty for boys!
The first part is going to be a t-shirt exhibit, in collaboration with designers.
Cool, right?
I’m going to be coming up with new forms of Kitty.
So stay tuned.
Hello Kitty Men.
Project Start!
Photo courtesy of dramafever.com
