The latest in the Asian American Diverse Intelligence Series published today, outlining the growth of media diversity and how it can continue to improve.
Tag: Nielsen
Nielsen Announces Diverse Media Equity Program
The market measuring firm plans to partner with minority-owned media companies to assist in funding diverse projects.
The Power Of Asian American Women In 2017
Nielsen recently released its first-ever report on Asian American women and the segment’s influence, particularly through through social media savvy. Here’s why we should all be paying attention.
Here’s What Asian American Women Are Watching On TV
It seems singing competitions reign supreme for TV-watching Asian American women. That’s according to Nielsen, which just released a report on the fast-growing — and digitally influential — buying […]
Asian American Female Buying Power Expected To Hit $1.2 Trillion By 2021
Asian American buying power in 2016 was $891 billion. By 2021, it’s expected to reach $1.2 trillion, in part because of a growing population of Asian American women, a […]
Report Highlights Buying Power of Asian American Consumers
UPDATE (June 11, 2015): Nielsen released the third edition of its Asian American consumer report “Asian Americans: Culturally Connected and Forging the Future” earlier today. The report delved into […]
