by COURTNEY LEE
Korea’s number-one selling beauty product hit shelves at Sephora stores this month. Known as “True Cream Moisturizing Bomb,” the best-selling jar of moisturizer can be yours for $38, along with other skincare products from the brand, belif.
LG-owned belif’s skincare line, already available on Sephora’s website as of March, is an herbal cosmetic brand that describes its methodology as “real, simple, and sincere.” Rooting itself in a philosophy stemming from the work of a British herbalist who operated a shop and clinic in 1860, the company is dedicated to using natural herbal ingredients while minimizing synthetic chemicals and excessive packaging.
One of belif’s other best-selling products, True Cream Aqua Bomb, has so far garnered an average rating of 4.7 out of 5 on Sephora’s website. This gel-cream lightweight moisturizer contains lady’s mantle, also referred to as “a woman’s hydrating herb,” which the company says helps to instantly hydrate skin while making it appear clearer, smoother and more supple.
Lifestyle website Refinery 29 gives sister product, True Cream Moisturizing Bomb, a rave review, recommending it for drier skin types. Infused with comfrey leaf extract, this moisturizer is touted to provide up to a whopping 26 hours of moisture, sometimes even up to 30 hours, based on one of belif’s clinical trials.
Naturally, belif’s entire line fulfills all steps of a daily Korean skincare regimen, which is being emulated all over the world. The line offers a variety of herbal products in the categories of cleanser, toner, essence and moisturizer. Not surprisingly, the Korean cosmetics company also makes facial masks, such as the First Aid Transforming Peel Off Mask ($34) that gently exfoliates the skin and refines pores, leaving it clearer and brighter, according to the company.
To order belif products off Sephora’s website, check out its line here. Or you can just walk into any Sephora location and purchase your fill there.