by REERA YOO | @reeraboo
editor@charactermedia.com
While South Koreans may not be considered the most enthusiastic about cooking, there’s no doubt that many Koreans love to eat and watch people eat.
Mokbang, or eating broadcasts, is a wildly popular fad in South Korea. Mokbang stars make as much as $10,000 a month by live-streaming themselves devouring a wide selection of food, thanks to hundreds of viewers who reward their binge-eating habits with virtual balloons that can be converted into cash.
For their latest reaction video, YouTube channel The Fine Bros. had their fellow YouTube buddies react to mokbang streams. Needless to say, there were some furrowed brows and confused glances at the screen.
Several YouTubers compared mokbang stars to people who live-stream themselves playing video games. When they learned just how much these professional eaters earned from their broadcasts, all of them expressed shock while some joked about making a career change from YouTube to mokbang.
“We are quitting YouTube. We are eating and live-streaming,” said Mari of Smosh Games.
Another YouTuber commented, “That’s the American dream, honestly. And to see that South Korea is doing that before us is a travesty.”
You can watch the video below:
What are your thoughts on mukbang? Would you enjoy watching people eat delicious food in front of a camera? Let us know in the comments below!
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