by REERA YOO | @reeraboo
editor@charactermedia.com
After launching their cosmetics line Moonshot and fashion brand NONAGON, YG Entertainment is now setting its eyes on the film and television industry.
According to Korean news outlet Hankyung, the K-pop giant is currently in talks with Yuehua Entertainment, a Beijing-based talent agency, about co-producing films and dramas. If both agencies agree to move forward with the collaboration, then joint productions are expected to begin in Korea and China simultaneously as early as next year.
YG and Yuehua already have an established partnership as they have previously collaborated in producing the rookie Chinese-Korean boy band UNIQ, which debuted in October with their song “Falling in Love.”
Both companies have been aggressively investing in expanding their businesses overseas. Yuehua opened a subsidiary branch in South Korea after signing a free trade agreement last month and sealed a partnership with Pledis Entertainment, which manages K-pop artists, including Son Dam Bi, After School and NU’EST.
Earlier this week, YG held a press conference to announce the partnership with Chinese instant messaging platform, Tencent QQ, which now has rights to exclusively stream YG artists’ songs in China. According to YG Entertainment representative Kim Sang Ho, the company is also reportedly receiving several investment proposals from Chinese business groups.
With CL preparing for her American solo debut, it looks like YG Entertainment is aiming to expand beyond Asia.
Photo courtesy of Hankyung
