Popstar Jennie steps into Ray-Ban as brand ambassador, bringing her unmistakable blend of edge and elegance into one of fashion’s most iconic eyewear houses.
There is something immediately fitting about the pairing. Jennie has built her image on precision, knowing exactly when to keep things minimal and when to let a look speak louder. That same balance sits at the core of Ray-Ban, a brand defined by timeless frames that never rely on excess to make an impact.
As a member of BLACKPINK and a solo artist, Jennie has long moved through music and fashion with equal influence. Her style choices often ripple far beyond a single appearance, shaping conversations across both industries. What she wears tends to feel less like styling and more like a point of view.
Ray-Ban’s legacy has always been rooted in simplicity that holds weight. From classic silhouettes to cultural moments tied to its frames, the brand thrives in the space where understatement becomes identity. Jennie fits into that space naturally, bringing a modern softness to something already deeply established.
This collaboration does not read as a reinvention. It feels like a continuation of Jennie’s visual language, now filtered through a different lens. It is about presence without noise, style without overstatement, and the kind of quiet confidence that does not need to announce itself to be seen.
Jordan Hemingway – Photographer
Fedra Malara – Creative Director
Daniel Sannwald – Director
Sam Woolf – Fashion Editor/Stylist
Lee Seon-Yeong – Hair Stylist
Lee Sol – Makeup Artist
Zola Ganzorigt – Manicurist
Xiaolong Liu – Director of Photography
JENNIE – Entertainer
