The Fro-Yo Frenzy

…girlfriend, Shelly Hwang, decided to open a frozen yogurt shop instead. Hwang produced the recipe and Lee, an architect, worked on the décor. He says the interior of Pinkberry is…

20 Years & Counting

…in Entertainment. 2007 Va-va-voom! Starlet Moon Bloodgood on acting, family and her new Hollywood niche. 2008 The anniversary cover story: Pinkberry head honcho Shelly Hwang, and her much-coveted fro-yo. Two…

View From The Top

By Michelle Woo Photographs by Eric Sueyoshi Illustrations by Eunice Choi In the summer of 2006, a photograph of Shelly Hwang ran in the Los Angeles Times. Her tiny frozen…