In the wee hours of the morning on Sunday, July 14, crowds of Supreme-clad shoppers lined up at the Rose Bowl Flea Market to score sold-out designs from the streetwear clothier RHUDE. Founded by Manila-born designer Rhuigi Villasenor in 2015, the brand is as popular with the 20-something hypebeast crowd as it is with a group of A-list clientele that includes Michael B. Jordan, Justin Bieber and Ellen DeGeneres.
In addition to the archival pieces, the sale included a limited sneak peek of Villasenor’s latest collab with shoe brand Vans. As the temperatures rose, so did the anticipation—and the number of people in line.
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Eager shoppers lined up as early as 5 a.m. to grab sold-out RHUDE designs and catch a glimpse of the new Vans collab. Many customers proudly sported RHUDE and other streetwear brands.
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RHUDE staffers discuss a game plan before allowing shoppers to browse the merchandise.
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Apparel on offer included sold-out items like the RHUDE Google logo tee and the Died For You 2 skeleton print.
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Despite the California heat that was already formidable by 7 a.m., plenty of hoodies and button-ups were also available.
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A pair of multi-colored bandana print Vans, fresh out the box.
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A shopper inspects a pair of black-and-white bandana print Vans.
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Besides the limited preview of the Vans shoe, shoppers snagged older styles of the comfy and popular traxedo pants.