The world’s most popular pink, British pig is getting her own movie — in Chinese!
STX Entertainment has teamed up with the Chinese film company, Alibaba Pictures, to distribute “Peppa Celebrates Chinese New Year” in the U.S. on Feb. 6. The film will be playing in 65 theaters across the country mainly in cities with large Chinese populations like New York City, San Francisco, and Los Angeles. “Peppa” will be making its Chinese debut one day earlier on the first day of the Year of the Pig. The U.S. version of the film will have English subtitles.
The movie focuses on Peppa’s three-generation-large family reuniting to celebrate Lunar New Year. It will feature time-honored traditions like dumpling wrapping and dragon dances. Peppa Pig is already a wildly popular figure in China in almost every echelon of society from young kids to gangsters to celebrities. A teaser of the film has gotten over 300 million views while the film’s #WhatIsPeppa hashtag has garnered over 1.63 billion reads on Sina Weibo.
“Through our collaboration with eOne, we have created a beautiful Peppa Pig story immersed in Chinese New Year tradition and culture,” said president of Alibaba Pictures, Wei Zhang in a press release. “We are proud to bring this story to the global market, so that audiences around the world can take part in the celebration of Chinese New Year.”