by JAMES S. KIM
Koreans are going gaga for … Happy Meal toys?!
Kotaku’s compilation of photos shows hundreds of South Koreans lining up at McDonald’s before sunrise in hopes of snagging a toy from the special edition Super Mario 25th anniversary set. GlobalPost believes it’s a “kidult” thing. (Well, the figurines do look pretty fantastic.)
Some stores ran out of the toys…
…which prompted some to offer to buy burgers for $1 off of those purchasing Happy Meals for only the toys.
The U.S. won’t be seeing these 25th anniversary toys, but it’s not a total loss. Mario Kart 8 toys are set to launch stateside after the current How To Train Your Dragon 2 campaign ends.
Images via Kotaku