You may want to put aside that paper face mask because there’s a new type of face mask that will completely change up the skin care game. It’s 100% organic, super nourishing and made of pure sea kelp. It’ll make you think twice about the next time you use that cotton face mask.
Undeniably, women are getting savvier when it comes to beauty. Korea, for instance, women are demanding even more natural beauty products, and businesses have been delivering. In particular, face masks have become a huge trend which has reached new innovations, from hydrogel masks to cellulose masks, and has grown by 60% since 2013. It looks like the U.S. has plenty of ground to cover in order to catch up to Korea’s ingenuity when it comes to masks.
While only paper masks are available in the U.S., our friends from Glow Recipe make it possible to get the one-of-a-kind Korean masks through their online shop.
Sarah Lee (left) and Christine Chang (right), the Co-founders of Glow Recipe, have introduced us to the absolute must-have face mask: Whamisa’s Organic Sea Kelp Mask. After listening to the benefits, we believe the hype.
“Whamisa came across the mask almost organically. They discovered that off the coast of Jeju Island, some of the divers were using sea kelp to help soothe their skin after diving.” Chang tells us.
“I saw the women actually folding and sorting out the perfect looking sea kelp mask. Throwing out the ones that had one bit of a scratch or just a little wrinkle, and just ensuring the delicate kelp is folded in the perfect state,” says Lee describing her visit to Whamisa’s production house. “It’s made with perfection. Every single element was just perfectly straightened. All these women were making sure that everything was done in the right way–flawless.”
“Not only is the sea kelp extremely noutrient and mineral dense, but the entire sheet is drenched in fermented sea kelp as well. Fermentation is a new horizon for natural products,” Chang informs us. “Fermentation actually helps to break down ingredients so they’re more readily absorbed into the skin. The best part is it allows for a great work environment where good micro organisms can thrive so you don’t have to use as many preservatives to keep the formula fresh.”
It’s all natural, it’s worry-free, and best of all–it’s nourishing. We’re super excited to try out the Sea Kelp Mask! If you want to try out this groundbreaking face mask yourself, checkout Glow Recipe’s online store.
All photos and footage courtesy of Glow Recipe.
