by REERA YOO
There are weird K-pop music videos, and then there are weird K-pop videos that will inexplicably obliterate all forms of consciousness. The music video for Hitchhiker’s song “11” is the latter.
SM Entertainment recently released a music video for a song called “11” by a Korean DJ and producer named Hitchhiker. This bizarre video features garish computer-generated characters, who look like they’re straight from The Sims, busting out Harlem Shake-esque moves. The song itself sounds like an endless loop of auto-tuned baby babble.
Although the music video was released on Sept. 10, it only just recently taken off on YouTube, garnering over a million views and catching the attention of BuzzFeed, Vox, and BoingBoing last week. Reactions have ranged from amused to completely baffled.
In addition to the crazy video, Hitchhiker also released an equally bizarre promo video for himself. In the promo, random individuals, including one French man wearing Kiss make up, express their admiration for the Korean musician. One man even claims in an interview that Hitchhiker’s “commercial value is over a trillion dollars.”
No words can accurately describe how weird this music video is and why SM, one of biggest K-pop labels that manages global stars such as SHINee, Girls’ Generation and EXO, would release something like this. For the full experience, go watch the “11” music video at your own risk.
(Gif credit: BuzzFeed)
Let’s just hope that no one starts copying these dance moves and costumes soon.
Featured photo courtesy of Boing Boing
