Chanel Stages Its First Fashion Show in South Korea

by REERA YOO | @reeraboo

French fashion house Chanel staged its resort fashion show at Seoul’s Dongdaemun Design Plaza on Monday night, the same night as the Met Gala. Despite this overlap, there were plenty of Hollywood celebrities seated in the front row, including actresses Kristen Stewart and Tilda Swinton as well as Brazilian supermodel Gisele Bundchen.

This was Chanel’s first fashion show in South Korea, and creative director Karl Lagerfeld brought his A-game. Decorated in colorful polka dots, the venue was reminiscent of a large Twister board, especially with models strutting down a winding, rainbow-spotted catwalk.


오방색 물방울 무늬가 둥둥 뜬 DDP로 여러분을 초대합니다! ❤️ #ParisSeoulChanel


A photo posted by Vogue Korea (@voguekorea) on

Lagerfeld paid homage to the show’s host, featuring resort wear resembling hanbok, or traditional Korean garb. Models also wore black braided wigs inspired by South Korea’s Chosun dynastry. “The concept is a modern, international version of typical Korean mood, how we see it for the modern 21st century but with inspiration from the past,” the designer told the Korean media at the show, according to Reuters. “I love traditional Korean clothes, materials, patterns.”  Model Soo Joo Park, who was recently named the first Asian American ambassador for L’Oreal, opened the colorful show.  

#ChanelCruiseSeoul A video posted by G-DRAGON (@xxxibgdrgn) on

@kimssung2 #sunghee #chanelcruiseseoul @wilhelminamodels @romanyoung @nomadmgmt A photo posted by Jonathan Yee (@yeejonathan) on

  @jihyeparkjhp @thesocietynyc @nomadmgmt #chanelcruiseseoul   A photo posted by Jonathan Yee (@yeejonathan) on

Several Hallyu celebrities also attended the event. BIGBANG’s G-dragon and Taeyang, 2NE1’s CL, Girls’ Generation’s Yoona, Super Junior’s Choi Siwon and f(x)’s Krystal were among the K-pop stars who watched the show from their front row, candy-colored seats. Actors Park Shin-hye, Jung Ryeo-won, Han Ye-seul and Lee Jong-suk were also spotted at the star-studded fashion event.

Welcome to KOREA Karl photo by @shootingthestyle A photo posted by CL (@chaelincl) on


@xxxibgdrgn #ChanelCruiseSeoul   A photo posted by CHANEL (@chanelofficial) on


Featured image via Elle Korea/Instagram