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Category: Beauty

Your API Holiday Gift Guide

Beauty, Books, Fashion, Food, Style by Hayden Park

Find the perfect gift for all the personalities in your life.

A collage of featured products atop a rainbow gradient.

10 LGBTQ+ API-Owned Businesses to Support This Pride Month (And Beyond)

Art, Beauty, Fashion, Food, Style by Emily Chung

From spices to skirts to skincare, check out some of the LGBTQ+ API-owned brands changing the game this Pride.

Add to Cart: 8 API-owned Beauty and Style Brands You Should Know

Beauty, Fashion, Style by Destiny Torres

Gift yourself a little something from one of these eight companies, all of which have sustainability and style as top priorities.

Shaina Azad Is Living in Color

Beauty, Style by Aarohi Sheth

Entrepreneur Shaina Azad is behind some of the best and brightest makeup looks on the market. Here’s how she went from international journalist to neon beauty guru.

Happy Lunar New Year! Celebrate the Year of the Tiger With These 10 Products From Sustainable, AAPI-owned Brands

Beauty, Fashion, Style by Caroline Yu and Jasmine Nguyen

Get to know the lifestyle and beauty companies that are helping save the tigers this new year.

The Lookout: A Historic Moment to Wrap Up Pride Month, Asian American Advocacy through Theater and Gymnasts to Watch for at the Upcoming Tokyo Olympics

Beauty, Books, Commentary, Events, Movies, Music, News, Sports, Theater, TV by Aarohi Sheth

Find out how Riz Ahmed is continuing his mission to increase Muslim visibility in film & TV, which new Sandra Oh project just released a sneak peek and how Sesame Street is combating anti-Asian bullying with a new initiative.

Flaunt Your Pride Month Looks With These 8 LGBTQ-Friendly Asian-Owned Brands

Beauty, Fashion, Style by Linh Nguyen

Pride festivals being cancelled doesn’t mean the celebration has to stop! Whether it’s an at-home party, a Zoom video call with your friends and family or a virtual dance-off, […]

The Unforgettable Gala: The Digital Influencer Award Nominees

Beauty, Books, Fashion, Food, Screen, Style, YouTubers by Tiffany Wong

Editor’s Note: For almost 20 years, the Unforgettable Gala has been the most visible platform to celebrate Asian Americans in entertainment. Here at “Character Media,” we are thrilled to be able to […]

What Exactly Makes Bretman Rock ‘Da Baddest?’

Beauty, Screen, YouTubers by Mae Hamilton

“Aloha!” Bretman Rock bubbles excitedly as he apologizes for his lateness and explains that his car broke down three times today already. His animated speech is lightly tinged with […]

Makeup Artist Mimi Choi Brings Her Nightmares To Life On Her Face

Beauty, Fashion, Style by Ruby Rosenwasser

 As the clock strikes 3 a.m., a four-eyed woman with a spliced face, flawless brows and faux lashes is painting away in the mirror while the city sleeps. Mimi […]

9 Things To Do At A Korean Spa For National Relaxation Day

Beauty, Food, Style by Taylor Park

If you’re searching for an excuse to treat yourself then you’re in luck because today is National Relaxation Day. And what better way to spend it than at a […]

Makeup Guru And Refinery29 Beauty Editor Mi-Anne Chan Is Diving Into New Trends Feet First

Beauty, Style, YouTubers by Camay Abraham

It’s 12:33 a.m., and in the back of an undisclosed beauty retailer, Refinery29’s Mi-Anne Chan dives feet first into a large dumpster. Equipped with rubber gloves, Dr. Martens boots […]

Bad Hair Day? How To Embrace Your Asian Hair In All Its Glory

Beauty, Style by Kyla Smith

In one of the most iconic movie scenes from the late ’90s, Fa Mulan hides away under the cover of night and plans to take her father’s place in […]

Six Things To Know Before Stepping Into The Salon With Asian Hair

Beauty by Kyla Smith

In a world of internet influencers and Instagram, you don’t have to look far to see gorgeous hair of all colors, cuts and styles. From layered do’s with multicolored […]

BLACKPINK Announces North American Tour

Beauty, Dance, Fashion, Music, News by Mae Hamilton

The highest-charting female K-pop group on the Billboard Hot 100 might just be coming to a venue near you! On Jan. 11, the wildly popular K-pop group, BLACKPINK, announced […]

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